Soaring high in the Middle East


AKQA mark the launch of new studios in Dubai and Cairo, the company’s first in the region, with short film “Soar High.” Filmed in Dubai’s Qudra desert, the piece features Fatma Elmusharaf, Senior Account Executive at AKQA giving flight to a hawk for the first time.

“The pace and scale of progression; both cultural and physical, in our emerging region, make AKQA’s arrival even more timely and exciting” said Tim Baker, Managing Partner, Middle East. “Whilst many markets have distinctive characteristics, the acceleration of connectivity and devices unites the region along with the young, dynamic and growing population.”

AKQA Soars High in the Middle East with Hug thumbnail

The two studios currently have over 210 employees serving notable clients such as Emaar, Hardees, Volvo, Google Arabia, and Vodafone Egypt.

AKQA won two Cannes Lions Grand Prixs, and a Clio Grand Prix in 2019, alongside recognition by industry leading analysts Gartner and Forrester as one of the world’s leading experience design and global marketing agencies.

hug, the leading digital agency in the Middle East, joined AKQA at the end of 2019.