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CambiomarciaAutostimo

Insight

Considering selling a car is not an easy decision.

One way that the car evaluation market can help is to improve the experience for potential sellers. Use transparent communication and provide tips from the experts to help everyone feel more at ease with reselling.

Three illustrated cards explain car selling options: to a dealer, by trade-in, or to a private buyer. Each card has a cartoon character and a short description on a colorful background.

Idea

Autostimo provides the information and pro tips you need to sell your car.

An initiative by Cambiomarcia, Autostimo is a company dedicated to pre-owned car trading and part of the Unipol Group, the second-largest insurance group in Italy and one of the top ten in Europe.

A progress screen in Italian showing selected and unselected car features. Finito is highlighted. Selected features: Trazione integrale, Cambio automatico, and Tetto panoramico. Others are faded out.

From entry-level advice such as “wash your car before the visits” to transparent and caring tips like “don’t meet buyers in isolated locations”, the Autostimo website covers every phase of the reselling process, leaving visitors feeling supported. An honest sidekick that will help you master reselling with peace of mind and clarity.

Green graphic with Italian text about a Renault Grand Espace from 2008. On the right, a UFO beams up a minivan, leaving two cars behind. The style is minimalist and cartoon-like.
Illustration of a mechanic holding a large wrench and talking on the phone, standing next to a car. Text in Italian humorously explains how pricing is determined for car repairs. Blue background.

Impact

Reselling rediscovered.

Autostimo.it aims to generate traffic to the Italian car marketplace Tenutabene, by shortening the creation process of listings in order to quickly populate the website.

In the first six months after launching, the evaluator totalised 175,000 visits.

Autostimo.it ↘

  • 175k

    visits

  • 112k

    assessments made

  • 27k

    email registrations

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