Impact
Setting a new standard for open days.
The first virtual open day was Deakin University’s largest ever student acquisition event. It successfully mobilised more than 1000 academic staff in showcasing over 200 course information sessions.
The event set a new record for open day attendance at Deakin, and a new standard for accessibility for all future events, with prospective students from across the country and abroad able to participate simultaneously with local students.
Most importantly, for a generation of school leavers, it kept open the doors to a future university education, at a time when everything else seemed to be closed.
Running for two consecutive years now, Deakin Open Day’s live experience is now an ongoing part of the university’s engagement with future students.
