The Maison Dior

Insight

Where Parisian elegance resides.

Dior’s most pivotal boutique, the Maison’s website, required elevating to forge a unified digital transformation, capturing the very essence of the historic fashion house, much like the iconic 30 Avenue Montaigne flagship.

This global website overhaul presented an opportunity to reflect the full breadth of Dior’s universe, encompassing both fashion and beauty, despite its distinct technical architectures, business models, audiences and activation calendars.

Idea

A visual symphony.

Every detail declares intent. Imagery leads with bold clarity, unburdened by excess. Language, distilled to its purest form, carries weight in every word, each chosen with purpose. To give voice to this precision, a bespoke typeface was created. Inspired by the enduring strength of the mark itself, the serif is fluid and assertive, graceful in posture and unwavering in presence.

Dreaming in colour.

One of the 30 Avenue Montaigne’s most striking features is its commanding universe of colour. This delicate artistry is translated into the digital realm, vibrant tones brought to life on screen through visuals and evolving background tints.

Through the looking glass.

Like a diaphanous veil, the glass design system anchors the customer within the site, even during navigation. It evokes a certain dreaminess, creating a sense of depth and volume which renders the digital world all the more tangible.

The art of movement.

Each animation was thoughtfully orchestrated. From the gentle unveiling of content to the seamless progression between sections, motion serves as an understated narrative thread. These finely tuned gestures enrich the visitor’s journey, underscoring an inherent grace and mastery that elevates the entire digital experience.

Impact

Transcended in creation.

In under 11 months, the experience was conceived and delivered. It’s now adopted by over 45 markets, yielding positive business and engagement results from the very first day.