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GoogleThe Grand Tour of Italy

Insight

Italian culture – art, architecture, music and food – has been loved and respected for centuries.

But the understanding and appreciation of Italy’s masterpieces, how they’ve shaped the present and inspire the future, fades with each passing generation. Can technology re-engage Italians with their past?

A person wearing a virtual reality headset stands in front of a vibrant, illuminated background resembling exploding fireworks.
Two people stand closely together, facing a large, illuminated wall displaying a detailed artwork of old, textured buildings with arches and balconies. Their backs are to the camera as they admire the scene.
A person stands in a doorway within a blue-lit room, reaching up towards a suspended object. Abstract light patterns and a boat image are projected on the walls, creating a futuristic, immersive environment.
Close-up of several horses lined up at a race starting line, wearing bridles with colorful straps. Spectators in casual clothing watch in the background.

Idea

Three hundred years ago, the Grand Tour was the ultimate voyage of discovery. Privileged Europeans travelled from Venice to Sicily, to admire Italy’s finest architecture and art.

Google’s Grand Tour of Italy reinvents this unique cultural adventure, for everyone to experience. Hosted in four key cities, each digital trip uncovers the stories behind the country’s wonders – from Canaletto’s paintings in ultra-high resolution, to the Redentore fireworks in 360° – all brought to life with Google technologies.

Impact

Following its launch event at the Venice Biennale, Google’s Grand Tour of Italy sold out in Palermo, Siena and Venice.

Online, it fuelled cultural conversation, with more than 6 million interactions of #GoogleGrandTour. Through the inventive application of its ground-breaking technologies, Google has helped Italians reconnect with their enchanting past.

Explore Italy's extraordinary destinations ↘
  • The DrumGoogle launches the Grand Tour of Italy as part of arts and culture platform ↘
  • Vanity Fair ItalyThe Grand Tour of Italy is now digital ↘

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