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Jako Vino Stina

Insight

The Croatian island of Brač is an unspoilt, natural paradise famous for white stone and art. Stina, locally meaning stone, is the inspiration behind a collection of wines by Jako Vino.

Brač is the birthplace of many poets, sculptors and painters who find inspiration in the island’s unique stone. It is a symbol of beauty, strength and the hardships of indigenous Dalmatian viniculture on steep plateaus.

A close-up of a wine bottle label being written on with a fountain pen; red wine drips along the label, partially smudging embossed text.
A close-up of a wine bottle label with embossed text, featuring a spill of red wine being wiped away by a fountain pen nib.

Idea

Like the Adriatic island Brač, the wine Stina inspires everyone who tastes it.

The traditional collection of natural wines are adorned with a blank canvas upon which you can paint using wine. An entirely white-label asks all who tastes the contents to express themselves creatively.

Through the packaging, two elements of Brač are connected, the Stina white stone and the artists. The label represents a block of stone inviting the sculptor to sculpt; it is an empty canvas enticing the painter to paint.

Impact

A source of inspiration worldwide.

Beginning as a packaging and branding project, Stina Vino’s story has accelerated into a grass-root international activation. Over 1.2 million bottles have been sold worldwide so far, including to Michelin star restaurants.

Among the award-winning work’s recognition is Best Packaging at Design Week, the Art Directors Club NY, IdejaX and Cropack. Plus, winning Gold at the European Design Awards and securing a place in the D&AD Book.

Visit the website ↘
A bottle of red wine with a minimalist line drawing of a womans figure on the label stands next to a glass of red wine, both placed on a reflective surface against a dark background.
A dark wine bottle with an abstract label stands next to a large glass half-filled with red wine, both placed on a glossy black surface against a dark background.
A bottle of red wine with an artistic label stands next to a large wine glass containing red wine, set against a dark, reflective background.
A bottle of red wine with a minimalist line drawing of a womans face on the label stands next to a large glass partially filled with red wine, both set against a dark, reflective background.
  • AdAgeInspired by an island ↘
  • Designboombruketa&zinic: Wine for inspiration ↘

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