Insight
Jägermeister is enjoyed worldwide, a drink synonymous with shots and celebration. But few know that this intense herbal liqueur is macerated from 56 secret herbs, then aged for more than a year in oak barrels in Wolfenbuttel, Germany.
Their target audience of millennials are drinking less, but choosing more storied, premium drinks. Jägermeister wanted to create a digital experience that celebrates its heritage and the craft that goes into every bottle.
