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Grey Goose The Sipping Room

Insight

The boom in smart speaker sales and the ever-growing voice and AI market gave Grey Goose the perfect opportunity to build a closer relationship with its audience and have a greater presence in people’s homes.

Increasing numbers of people are swapping going to the pub for entertaining at home. But making the perfect vodka cocktail is no easy task.

A stream of orange-brown liquid is being poured into a tall glass on a blue saucer, set on a blue surface with a geometric blue background and a blue semicircular object beside the glass.
A glass of iced red drink sits on a blue saucer, with a mechanical clamp holding a lime slice above it. The background and table are solid blue, and there is a semicircular blue object beside the glass.
A metal cocktail shaker pours an orange drink onto a blue surface, with a deep blue geometric background and a metal rod supporting the shaker.
A tall Bloody Mary cocktail garnished with celery and lime sits next to a Grey Goose vodka bottle on a blue surface with a blue geometric background. A lemon wedge rests in a small container nearby.

Idea

The Sipping Room is an Alexa Skill which brings the expertise of the master mixologist into the home. Ask The Sipping Room to “make me something with lime” or “make me the perfect Espresso Martini” on an Alexa-enabled device and it will draw on all of Grey Goose’s experience to make the perfect vodka cocktail.

A step-by-step guide, Alexa tells users to “Add some ice cold Grey Goose Vodka to the most substantial wine glass you own”, and introduces recipes such as “The Bloody Mary. A saucy tomato classic, the perfect date for brunch or dinner”.

The Sipping Room is supported by a complex but intuitive back-end cocktail matrix incorporating hundreds of flavours and ingredients. Like all the best bartenders, it serves its cocktail tutorials with a side order of wit and charm, courtesy of Alexa.

A glass is being filled with water from a glass tube on a blue surface, with a small beaker containing a dark liquid nearby. The background is a patterned blue wall.
A glass of creamy beverage with ice sits on a blue saucer next to a glass of ice cubes and a blue spoon, all set against a patterned blue background. An ice cube is suspended above the main glass.
A lemon slice held by a lab clamp above a glass of ice water, with a small carafe and stacked coasters, all set on a bright blue surface against a patterned blue background.

Impact

The Sipping Room teaches users how to make their favourite cocktail as well as introducing them to an array of recipes they had not tried before.

It launched with the ambition of growing to include more spirits – such as gin and whiskey – with an even wider variety of cocktails on offer, keeping users coming back for more.

Welcome to The Sipping Room ↘

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