Nestlé
Nestlé Goodnes
A family companion for tasty, balanced eating.
For the first time, Nestlé Goodnes brings together hundreds of the company’s brands and services into a single destination.
The AI-powered digital assistant transforms the daily challenge of meal planning into inspiration, simplifying everything from personalised recipes to budgeting and helping families eat well with ease.
Insight
An extra pair of hands.
93% of people aspire to eat well, but daily life makes it hard to balance cost, time and nutrition. Nestlé saw this as an opportunity to ease the burden on families by bringing its many brands, recipes and services together in one place.
Idea
Balanced living, simplified.
Nestlé partnered with AKQA and Microsoft to reimagine how families approach food. Shaping the vision, experience and identity for Nestlé Goodnes together with an AI-powered platform it turns the daily challenge of meal planning into a joyful, seamless experience.
Drawing on Nestlé’s vast recipe library, the hub offers personalised meal plans, innovative budgeting tools and effortless grocery lists, helping families everywhere build healthier habits with ease.
Personalised guidance, powered by AI.
At the heart of Nestlé Goodnes are three virtual companions, each offering real-time support on planning and nutrition. Accessible by text or voice, they’re powered by GPT-4.0 from Open.AI and brought to life through Microsoft. This intelligence is woven into Nestlé’s services, while AKQA ensures every interaction feels simple, human, and warm.
A vibrant brand experience.
The Nestlé Goodnes ecosystem features a vibrant visual identity that brings warmth and accessibility to family nutrition. A cheerful colour palette creates an inviting digital environment, while the text reads as real-life conversation – a tone of voice that keeps the experience relatable. This approach sets Goodnes apart from a typical wellness platform, aiming to reignite the pleasure in family nutrition. The brand’s empathetic persona comes to life through the virtual Buddies.
Impact
Going global.
Expanding from the Philippines to communities across Asia, Africa, and Europe, Nestlé Goodnes is transforming how families eat well worldwide.
A defining step in Nestlé’s digital transformation, Nestlé Goodnes answers the daily question of “what’s for dinner?” by turning a universal challenge into a source of inspiration. The hub simplifies meal planning, transforming an everyday chore into a seamless way for families to build healthier habits.
