Nike+
Training Club
Fitness for all
Expert training for everyone, everywhere.
Nike and AKQA redefines personal fitness with Nike+ Training Club, a platform that democratises access to professional-level training for everyone with a smartphone. The free app transforms the personal trainer into an always-on digital companion, fostering a global community and building a deeper, more connected relationship with a new generation of Nike athletes.
Insight
Unlocking universal potential.
Expert fitness guidance was once a luxury, confined to expensive gyms and personal trainers, leaving millions of aspiring athletes without the resources to reach their potential. Nike saw an opportunity to remove these barriers, recognising that the desire for strength, health and motivation is universal. The challenge was to make elite training accessible to everyone, everywhere, turning individual ambition into a shared journey.
Idea
Your personal trainer. Anywhere.
The app delivered motivation and expert guidance on demand, with over one hundred customisable, full-body workouts created by NTC Master Trainers. Personalised plans adapt to user progress and goals, while integrated gamified rewards and social sharing features transform a solitary activity into a shared journey, fostering a supportive global community.
Impact
A global fitness movement.
The Nike+ Training Club became a phenomenal success, proving that utility and motivation can create powerful brand connections.
- Reached over 15 million downloads
- Became the number one fitness app in 23 countries
- Achieved 400 years of accumulated workout minutes
- Earned an iTunes Editors’ Choice award
- The platform became an essential part of its users’ daily lives, cementing Nike’s position not just as a leader in sportswear, but as a genuine partner in personal fitness.
