Idea
A maze of complexity in which policymakers can push down the barriers to green energy – if they choose to.
At Wind Europe in Copenhagen, the world’s largest green energy event, Danish energy company Ørsted challenged policymakers and industry leaders to rethink – and together reshape – the road to a world that runs entirely on green energy.
Conceived by AKQA and created in collaboration with Universal Design Studio, an interactive maze highlighted the obstacles we have created for ourselves on the road to creating meaningful, green change.
Through the maze, visitors are met with the complex challenges facing green energy and given the option to continue as normal, or physically push down the barriers to open a shorter, faster path to progress. Educational and empowering at the same time, the maze shows how a few simple changes can unlock action, and help us reach our climate goals faster.
Beyond the maze itself, the message stretched across digital, social and placements in Copenhagen Airport and on the Copenhagen Metro to invite everyone to take simple steps towards a sound and sustainable Europe.
