Rituals

Slow Down

Mindfulness and meditation meets e-commerce.

A woman in a long, dark green dress sits cross-legged on a mossy bridge in a lush forest, with her hands clasped under her chin and eyes closed, surrounded by dense green foliage.

Insight

As our days continue to become busier, even the smallest moments of calm can help us achieve balance.

With work, family and other obligations keeping us preoccupied, it isn’t easy to find time for personal wellbeing. Which inspired a thought, why can’t balance naturally become part of our everyday rituals?

A set of sleek smartphone screens display a wellness or skincare app, featuring product images, elegant green branding, a meditation video with a woman, and soothing design elements on a dark background.

Idea

A digital retail experience where wellbeing is part of the journey.

Bringing Ritual’s in-store ceremonies online, every detail of the experience is crafted to help users slow down and unwind. Simple transitions ease the mind, thoughtfully curated yoga and meditation content relax the soul, and gifting is personalised effortlessly. Products unfold into stories of traditions from different Asian cultures and moments of calm are offered throughout, reflecting the retail experience.

A woman practices yoga in a bright living room, performing a lunge pose. Text in the center of the image reads, 15 MIN MORNING YOGA RITUAL. The scene is viewed on a smartphone screen.

A woman with closed eyes holds her hands together in front of her face in a prayer or meditative gesture, standing against a plain, light-colored background. The image is in black and white.

Impact

The fastest-growing beauty brand in Europe is growing even faster.

After the launch of the new platform, Rituals saw a 33% increase in user engagement leading to a 34% growth in online revenue. Content and commerce co-exist for an inspiring experience that converts highly.

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