Show me all Nike projects
Home

Radio Television LuxembourgUnited

Insight

From news to soap operas, RTL has a legacy of 68 television channels across Europe and is defined by the breadth of its content, culture and brands.

The broadcaster has grown to represent a range of shows, topics and partnerships across multiple touchpoints – united through entertainment but not identity.

Idea

The United Logo is a symbol inspired by RTL’s diverse stories, people and culture.

An evolution of the iconic primary-coloured logo, it’s dynamic and responsive to the context it is placed within. United but distinctive, it honours the past while stepping into tomorrow and celebrates entertainment’s ability to inspire people and lay the groundwork for a more inclusive future.

A row of five RTL flags in various colors stands in front of a brick tower with a clock and antenna, surrounded by greenery under a clear sky.

Impact

A catalyst for transformation.

Known as a traditional broadcaster, the United Logo repositions RTL as a modern symbol of unity. Bold and enigmatic, it demonstrates itself as a platform with attitude, clarity and customisation as well as the freedom to truly live its values and culture of respectful diversity. Unique in the industry, it’s a future-proof symbol to accompany RTL as it strengthens its position as a leader in the sector across Europe.

A smartphone screen displays the RTL logo, with the letters R, T, and L in white on orange, red, and purple squares, respectively. The phone is angled, showing part of its black frame.
rtlgroup.com ↘

  • Gold

    Brand Communication

  • Winner

    Brands And Communication Design

RelatedWork

H&M

Let’s Remake

Looop hero

David Beckham

House 99

david-beckham-house-99-hero1

Palms

From Dust to Gold

palms-dust-to-gold-hero1

MARV

Visual Identity

MARV Cover

What’s yournext frontier?

Footer Fallback Image Gradient
Footer Fallback Image Gradient
  • Privacy Policy
  • Cookie Policy
  • Perspectives
  • AKQA Companies
  • Sustainability
  • News