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Sprite The Knocklace Collection

Insight

It can be difficult to find privacy whilst living with parents, especially when they refuse to knock on the door.

It’s been challenging for many young adults to leave the nest due to economic reasons like saving money or establishing a stable job. Parents also now have more devices and technology to monitor their offspring closely.

Three colorful posters with illustrations of frogs and lemons lie on a red mat. One poster is partially labeled LEMONS. A white animals paw, possibly a cat, is visible on the right edge of the image.
A blurred, distorted image of a person in a white shirt seen through colorful, wavy plastic or glass, with prominent pink, yellow, and green sections in the foreground.

Idea

Sprite developed a device to guarantee some privacy for Generation Z.

The Sprite Knocklace Collection is a breakthrough project launched with two humorous films highlighting the urgency of such a product.

It’s a jewel. It’s a locket. It has a secret.

The Knocklace is imbued with a Bluetooth device that pairs with the Knocklace App, allowing the necklace wearer’s proximity to be tracked. Every jewel is also a locket to hold a heartwarming photograph.

A close-up image of a circular green lens or speaker with a glossy surface, illuminated by a light reflection, set against a solid black background.

Refreshing design.

All jewels were inspired by Sprite’s universe, featuring elements like waves, drops and liquids. Shape, size and weight were also considered, resulting in comfortable pieces that are suitable for many occasions.

A grayscale image shows overlapping circular wave patterns creating an interference pattern on a smooth surface. The waves form a grid-like arrangement of peaks and troughs.

Sprite to its core.

All Knocklaces are handcrafted by jewellery designers and made with melted Sprite cans, meeting the brand’s commitment to sustainability.

The Knocklace App.

A real-time radar that tracks the Knocklace wearer’s distance and sends push notifications when they breach the pre-set perimeter. It also triggers a customisable emergency link in case someone approaches too quickly.

A black and green ring box contains a metallic ring. Next to it, a smartphone displays a radar-like interface with the word KNOWTRACE. Green laser lines cross the dark background.
A group of smartphones displaying green and black digital interfaces with radar, maps, and controls, illuminated by green laser lines on a dark surface, suggesting a high-tech or gaming theme.
Three futuristic posters in green and black tones featuring abstract swirling patterns, the text THE KNOCKLACE COLLECTION, circuit-like designs, and Sprite branding elements.
A triptych featuring abstract digital art: the first panel has floating black spheres and glowing rings, the second shows a green-tinted building blueprint, and the third displays a metallic pendant with swirling text and neon green light.

Impact

Promoting healthy conversations to cool Generation Z down.

Through an unexpected product, a provocative point of view, and a disruptive execution, Sprite has brought to attention an often ignored moment of struggle that many young adults have to deal with. Since the release, influencers, media outlets, young adults and parents have joined the conversation about the importance of privacy in a world where everything is often overshared and overexposed.

  • The DrumYoung adults face embarrassing situations at home in Sprite’s Latin campaign ↘
  • B&TAKQA gets steamy in suggestive new Sprite campaign ↘
  • Muse by ClioSprite’s jewellery warns you when your personal space will be invaded ↘

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