In partnership with Cannes Lions International Festival of Creativity

Celebrate a year of creativity with genre defining work, an industry leading jury selection and 20 years of Future Lions.

Our team joins prestigious awarding juries across Titanium, Innovation, Sustainable Development Goals and Brand Experience Lions. AKQA will also celebrate the 20th anniversary of Future Lions on the Palais main stage and at Journal House. Throughout the week our creative leads will demonstrate the latest immersive technology and recognise the most impactful work creating the future, faster.

Shaping the future of creativity

Genre defining work at the intersection of technology and invention

A group of eight friends look straight ahead with various shocked expressions. A glowing It's What’s Inside (The Game) logo sits centrally with a smaller Netflix logo below.
Netflix

It’s What’s Inside - The Game

It’s What’s Inside - The Game
Set on a lime green background a graphic of a sphere made of leaves sits centre. The sphere has a tick on the front and a snake sitting on the top. The text, nature, now officially an artist wraps around the sphere twice.
Museum for the United Nations - UN Live

Sounds Right

Sounds Right
An illustration of the side profile of a women’s face, made from pink pixels, looks to the left towards the Pink Chip logo.
UN Women NL and DEGIRO

Pink Chip

Pink Chip
A row of Al Jazeera posters on an outdoor wall, featuring the Al Jazeera logo, images of people in distress, and the slogan THE TRUTH UNCOVERED with the word TRUTH highlighted in red.
Al Jazeera English

The Truth Uncovered

The Truth Uncovered
A person wearing sunglasses stands on grass at night, surrounded by three hyenas. The scene is illuminated with intense red lighting and smoke, creating a dramatic and mysterious atmosphere.
BK’

Diamonds, Tears and Faces to Forget

Diamonds, Tears and Faces to Forget
A large black tube slide extends from a building and curves down towards a street entrance labeled Uber tobogã, surrounded by greenery and urban structures.
Uber

Unthinkable Rides

Unthinkable Rides
A truck with a billboard that reads Bier statt Blau. drives down a city street. The sign also includes German text and is partially sunlit, with modern buildings and a glass dome in the background.
BRLO

Less Hate, More Hops

Less Hate, More Hops
White letters forming the word LOVE in a playful, handwritten style are arranged on a dark, textured background resembling waves or rippling water.
LOEWE x On

Step into Nature

Step into Nature
A man stands facing his younger self in a dimly lit space, with the text IF I COULD TALK TO MY YOUNGER SELF above them. Both figures appear serious, the younger self illuminated more brightly.
Helan Healthcare

If I Could Talk To My Younger Self

If I Could Talk To My Younger Self
A collage showcasing branding materials for bright lights, including business cards, a colorful circular logo with pink, orange, and purple hues, and digital mockups featuring modern, minimalist designs.
Bright Lights

The Smart Logo

The Smart Logo
A digital roadside sign in a town displays a warning in Dutch, Tijd om te focussen op de weg, meaning Time to focus on the road, while cars drive by on a wet street lined with buildings.
Flemish Road Safety Association (VSV)

The Counter Notification

The Counter Notification
Aerial view of a neoclassical building with tall columns and a green roof, surrounded by an empty, paved square. A few people and several birds in mid-flight are visible in the scene.
Proximus

Generation Opera

Generation Opera
A ballet dancer in a white leotard and tights sits in a stretching pose on a pink background, wearing headphones and a light sweater, looking upwards with a calm expression.
Sony

Life in Pink

Life in Pink
A man wearing a brown jacket and blue shoes walks beside a saddled gray horse along a brick building with a wooden bench outside.
UGG

Feels like UGG

Feels like UGG
A person holds and reads a large pamphlet or instruction sheet that has the heading PRECAUTIONS AND INFORMATION, with some illustrations and text visible, but their face is mostly obscured.
Plant Based Food Association

May Cause

May Cause

Awarding the world’s best creative work

Industry leaders appointed to the Cannes Lions jury

A young man with short, tousled hair and light facial hair looks directly at the camera. He is wearing a patterned button-up shirt and stands against a plain, light background.

Hugo Veiga

Chief Creative Officer AKQA Hugo Veiga has been invited to the Dan Wieden Titanium jury. The category celebrates game-changing creativity that breaks new ground in communication.

Hugo Veiga
A young woman with long dark hair and bangs, wearing a white collared shirt, smiles softly at the camera against a plain light background.

Grace O’Brien

Creative Director AKQA Amsterdam Grace O’Brien has been invited to the Sustainable Development Goals awarding jury, celebrating initiatives that seek to impact the world positively.

Grace O’Brien
A person wearing a wide-brimmed hat and a jacket smiles while standing in front of a brick wall in a black and white photo.

Tara McKenty

Chief Creative Officer AKQA Australia and New Zealand Tara McKenty has been invited to join the Innovation awarding jury, recognising ground-breaking technology.

Tara McKenty
A man with glasses and gray hair, wearing a black jacket over a white shirt, stands with hands in pockets in a modern, minimalistic concrete space.

Kai Heuser

Executive Creative Director AKQA Berlin Kai Heuser will participate in the Brand Experience and Activation jury, focused on brand building through experience design.

Kai Heuser

Future Lions

From bold cubs to brave lions

A close-up of an animated lion character with golden fur, large yellow eyes with black eyeliner, gold hoop earrings, and a green-striped crocheted hat, peering over the top edge of a laptop.
Future Lions 2025

The Lion Within

The Lion Within
A graphic of a robotic Future Lions character with a speaker for a body. The character is smiling and jumping amongst a colourful background of abstract shapes and objects.
Future Lions 2024

Amplify with Spotify

Amplify with Spotify
A man wearing a suit jacket and a button-down shirt stands with his arms crossed, smiling at the camera against a dark background.
Future Lions

AKQA Future Lions launches Tom Bedecarré School of the Year Award

AKQA Future Lions launches Tom Bedecarré School of the Year Award
A cheerful cartoon lion sits on a café stool while a waiter takes its order. Black-and-white customers sit nearby, sipping drinks and smiling at the lively scene.
Future Lions 2023

For All Life with Volvo Cars

For All Life with Volvo Cars

Our people

On the ground at Cannes Lions

A person with long dark hair, wearing a black leather jacket and white sneakers, crouches and smiles inside a large, ornate, empty building with arched ceilings and decorative architecture.
Tesa Aragones

From Ads to Acts

CEO AKQA Americas Tesa Aragones will be on the WPP Beach Mainstage, moderating a conversation about how community-driven storytelling builds emotional impact.

From Ads to Acts
Black and white photo of a woman with straight dark hair, smiling and standing with arms crossed. She wears a patterned blouse and stands against a plain, light background.
Gemma Redgrave

Future Lions winners 2025

Global Head of Marketing AKQA Gemma Redgrave will be presenting the prestigious Future Lions trophies to the winning teams on stage.

A bearded person wearing glasses, a black cap that says PLEASE RECYCLE ALOHA with a recycling symbol, a pink patterned shirt, and a pink lanyard, smiling in front of a blue background.
Paddy Keane

A new dimension of experience

Creative Development Director AKQA London Paddy Keane will demonstrate Apple Vision Pro at the Martinez Rooftop, where digital and physical converge in a new dimension.

Black-and-white photo of a man with short dark hair, smiling. He is wearing a dark jacket and light shirt, standing against a plain white background.
Stephan Pretorius

Shifting Gears

Chair AKQA Stephan Pretorius and Chief Marketing and Communications Officer Mastercard Raja Rajamannar will discuss how advertising has changed.

Shifting Gears
A woman with long dark hair wearing a black V-neck top stands indoors by large windows, looking outside thoughtfully. The background shows a modern, bright interior space with natural light.
Shu Hung

Predictions

Chief Creative Officer AKQA Shu Hung joins Ad Age’s global creative leaders panel to predict projects that will be the front-runners at the Cannes Lions International Festival of Creativity.

Predictions

Reflections from the Riviera

Take a look back at last year’s highlights

A man wearing sunglasses and a red shirt smiles while holding a rectangular object with raised, parallel ridges in a wood-paneled room.
Recognition

AKQA wins 22 Cannes Lions including Grand Prix for Design and Glass: The Lion for Change

AKQA wins 22 Cannes Lions including Grand Prix for Design and Glass: The Lion for Change
A cute cartoon cat character with a square, black face and robotic features explores a surreal, colorful landscape with pink grass, whimsical plants, and candy-like twisted shapes under a pastel sky.
Future Lions

AKQA announces Future Lions 2024 winners

AKQA announces Future Lions 2024 winners
A digital illustration of a persons silhouette with short curly hair, shown in profile facing right, against a textured purple background with concentric circular patterns.
Recognition

Pink Chip wins Gold in Glass: The Lion for Change

Pink Chip wins Gold in Glass: The Lion for Change
Contact us to find out more.