Art Series Hotels
No Robe
Sleep over, stand proud and become the muse of a life drawn masterpiece.
![Art Series No Robe Hero Image](https://images.ctfassets.net/feazk3r7m969/BJVKfo515IpFiSwu3EO1N/d2323545067db385ff9d4bff7ba0d1db/article-01-large.jpg?w=1920&q=70&fl=progressive)
Insight
Each and every Art Series hotel is inspired by and named after a renowned Australian artist.
Infusing art throughout the hotel experience, a stay at an Art Series hotel is a celebration of self-expression.
![Art Series No Robe Gallery Image](https://images.ctfassets.net/feazk3r7m969/3XEWzRQHNVdPq9zh0Blkvq/af56ac3da95678024f164d8ddd1a9f87/article-02-a-large.jpg?w=1920&q=70&fl=progressive)
Idea
‘No Robe’ is an interactive hotel experience during which guests sleep over and literally become the art.
Check in and have a customised iPad sent to your hotel room so that you can go ‘no robe’ and take a self-portrait in private. Once captured, the image is securely sent to an official Art Series artist to reimagine your photo as a life drawing. All participating guests receive their one-of-a-kind artwork after they check out.
![No Robe Graded article-03-large-2 (1)](https://images.ctfassets.net/feazk3r7m969/2SX3JkjssmFs5FjG3h4CzA/75769b2b955bdcf53a181ee2931f814d/article-03-large-2__1_.jpg?w=1920&q=70&fl=progressive)
Impact
No Robe went around the world, reaching a global audience of over 44 million people in more than 150 countries.
The idea was celebrated by the media and delivered $250 million in earned coverage. Channel Nine News credited the idea with “opening up a whole new clientele of people that are interested in the arts”.