Campari
The Bartender
From recipe to ritual.
Insight
Legacy meets reinvention.
For over a century, Campari has stood as a symbol of timeless elegance and craftsmanship. At its core lies the Negroni, a cocktail of perfect balance and sophistication. In a world fuelled by reinvention, the Cannes Film Festival offered the chance to reimagine its iconic creation and deepen its cinematic legacy.
Idea
A cinematic cocktail.
Campari partnered with acclaimed Danish actor Mads Mikkelsen who stars as The Bartender, a figure of precision and individuality. Set in an elegant bar, the story unfolds as he crafts the classic aperitivo with ritualistic care. Every detail, from his deliberate movements to the final creation’s allure, elevates mixology into an art form, mirroring the craft of filmmaking. The film seamlessly blends Campari’s heritage with bold innovation, inspiring audiences to embrace their own Red Passion.
Impact
A sophisticated story of craft, elegance and emotion.
The project struck a global chord, redefining Campari as more than a beverage but a cultural icon of creativity and reinvention. The film captivated both Campari fans and cinephiles, cementing the brand’s reputation as one that evolves while honouring its heritage.
