Change Lingerie
A seamless symphony of commerce
A solution of infinite scalability and customisation.
![ChangeLingeri Hero](https://images.ctfassets.net/feazk3r7m969/7HpwQxZ8i3Rvkc80jManZh/ea66d1cc62c5d556c4d674e1cc318fcd/ChangeLingerie_Hero.jpg?w=1920&q=70&fl=progressive)
Insight
Agile brands deserve agile commerce.
Danish company Change is making a difference in the European lingerie market with body-positive underwear. To ensure that its vision to give every woman the perfect fit no matter size or body type comes to fruition, Change required a fast, agile direct-to-customer solution.
AKQA was poised to continue Change’s journey as part of the renowned MACH alliance, the group of independent companies dedicated to advocating for open, best-of-breed technology ecosystems.
Idea
A direct-to-customer symphony. Composed.
A high quality commerce solution was created by picking only the most renowned individual elements, modules and architecture available. To ensure a solid implementation throughout, a design system was built from the ground up, ensuring maximum scalability, maintainability, productivity and consistency.
The composable commerce combines a design system and carefully curated selection of commerce components to produce a site that is visually appealing and easy for designers and developers to maintain.
![Change Lingerie Florence-Padded-large 1](https://images.ctfassets.net/feazk3r7m969/6Kr7mqblXUDMWQ2pTmw6Pi/61c51e865f4df05e66b152b0ed52b56a/Change_Lingeri_Florence-Padded-large_1.jpg?w=1920&q=70&fl=progressive)
Impact
Real change for Change.
Supporting Change on its continuous growth journey, the commerce platform is future-proofed for years to come. Results include significantly reduced load times and a lower amount of application programming interfaces.
![Change Lingeri Sportsbra-large 1](https://images.ctfassets.net/feazk3r7m969/1BzYIzNlxRr0MPk5XkfdSQ/6032c7a43added2e7e58a99edd2fa2ee/Change_Lingeri_Sportsbra-large_1.jpg?w=1920&q=70&fl=progressive)
We now have a new comprehensive, scalable commerce system that not only looks good, but really delivers tangible results. Kudos, AKQA.
![Change Lingeri - Website](https://images.ctfassets.net/feazk3r7m969/250WQNM9w4NeRbYkY92hTR/77d8c320005ad8208a07d1cee9662005/Change_Lingeri_-_Website.jpg?w=1920&q=70&fl=progressive)