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SKY NFT HERO TEST

Sky Entertainment Gangs of London NFT

Insight

Ownership for the community.

In a world where the power dynamics and territories of future London are constantly in flux, the opportunity arises for fans to gain a novel medium of entertainment ownership.

Idea

Blurring the lines between physical and story worlds.

It’s not just an NFT. It’s a key to the expansive future of Gangs of London.

Gangland belongs only to the owners of the limited, custom-designed tokens, which unlock otherwise unseen views of the Gangs of London universe for the newest series release.

Each unique token was designed by the show’s Storyboard Illustrator, Ferenc Nothof, featuring a character directly from the show, backed by original score.

Five illustrated character cards from Gangs of London are displayed against a smoky, reddish background. Each card features a portrait, the character’s name, and a golden signature.

Impact

The new top Gang of London.

Holders of the limited-run of NFTs also gained unparalleled access to the underworld. From this, an all-new gang formed, looking to build succeeding series of Gangs of London worlds.

Two digital trading cards featuring stylized illustrations of Elliot Carter from Gangs of London float against a dramatic orange and black smoky background. One card shows two figures, the other a close-up portrait.
Developing an NFT collection has been an ambitious project. As a Sky-first, and with Gangs of London being a much-loved Sky Original, it was important we got it right. The team has done an amazing job of creating something unique that speaks to fans.
- Lucy Johnstone, Head of Marketing, Sky Entertainment
It’s been an exciting journey collaborating with Sky on Gangs of London, taking the first steps into a new landscape. We realised that embracing NFTs would allow us to immerse viewers further into the show and shape the future of entertainment.
- Joshua Lim, Creative Director, AKQA
A collage of illustrated character cards from Gangs of London, featuring portraits and names like Elliot Carter, Ed Dumani, Marian Wallace, Koba, and Lale, each depicted in dramatic, stylized art.
  • SkyGangs of London NFT ↘
  • Little Black Book110 NFTs, created in collaboration with AKQA and using artwork from the bespoke graphic novel, minted and dropped into VIP member’s digital wallets ↘
  • Campaign Sky releases NFTs for VIP members ↘
  • NFT PlazasSky dazzles fans with Gangs of London NFT collection ↘

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