Netflix
Tudum Remix
The soundtrack of Netflix Brazil’s 10th anniversary party.
![Tudum Hero](https://images.ctfassets.net/feazk3r7m969/2paSCaeC8DXroxxaTknF9p/28e3b2d59ddff7e962c79eec95bf7cb9/NETFLIX_TUDUM_1080P.jpg?w=1920&q=70&fl=progressive)
Insight
With Netflix turning 10 in Brazil, a celebration in true Brazilian style was required.
Tudum is the gateway to the Netflix universe, a place where music and great stories meet.
![7-thumb-martin](https://images.ctfassets.net/feazk3r7m969/16hR9h96kiO950cMYY8RV1/918c47a0025e4d8b6061e155066b6a4f/fotos-camila-3.png?w=1920)
Idea
Netflix’s signature opening Tudum sound, an iconic brand asset, is turned into anthem music for the anniversary party.
The unmistakable two-beat sound that we all hear before entering the world of Netflix is remixed into five Brazilian rhythms: Pop, Trap, Pagode, Piseiro and Samba Reggae. Tudum Remix, the soundtrack of Netflix’s party, has been created by five music stars representing the plurality of Brazilian music.
The soundtrack comes to life in a music video starring the singers and a renowned TikTok choreographer Martin Klayver. The main character dances through the scenarios of Netflix shows, such as Money Heist, Stranger Things and Sex Education.
A vinyl record has also been released, including all five songs, plus a remix and bonus track Tudum Funk.
Fans hit the dance floor.
Choreographer Martin Klayver launched a TikTok challenge. Martin asked his 5.6M followers to repeat routines inspired by the story of three Netflix shows:
- Getting rich (Money Heist)
- Eleven’s power (Stranger Things)
- Taking mud off the boot (The Witcher)
![Tudum remix LP Record](https://images.ctfassets.net/feazk3r7m969/M2ljhSlbs2p5C8qC0lha5/d315447fd45a1998e4d7e51f912d7575/8-LP.png?w=1920)
Impact
Netflix Tudum Remix engages with audiences organically and creatively, generating +125K interactions.
With presence on TikTok and Spotify, the content has reached audiences with interests in music and dance. The TikTok challenge was viewed +982M times on the first day, with the Spotify playlist visited by +2M unique listeners.
![Tudum Camila 1](https://images.ctfassets.net/feazk3r7m969/2sKq9OFjkrYOFb48RjkoI2/ea7ab4930d41855865b81b894368d64d/fotos-camila-1.png?w=1920)
![Tudum Camila 2](https://images.ctfassets.net/feazk3r7m969/2IXuctRzuAqSZSN1ip9qkC/9ff19542b4ccad1769b2d1963dedde3e/fotos-camila-2.png?w=1920)
![Tudum Camila 4](https://images.ctfassets.net/feazk3r7m969/3k98LjEdBpq0L1MizH1pYP/a8e8f10d90410e8073d477c7529c5e42/fotos-camila-4.png?w=1920)
![Tudum Camila 5](https://images.ctfassets.net/feazk3r7m969/5pocXyEmCoU0xv69KXQrWv/7830dd9a42f4acd92268c46551bc5ed9/fotos-camila-5.png?w=1920)