Porsche Motorsport Motorsport’s new home
Problem
Motorsport has never been more popular, yet its deep technical complexity often alienates new fans. Porsche tackled this challenge by creating a digital experience that translates complex track data into pure, accessible excitement for a new generation.
Background
Porsche Motorsport required a digital presence that reflected the same speed and innovation experienced on the track.
Ambition
To deliver a dynamic platform for an uncompromising global audience, allowing them to feel the emotion firsthand.
IDEA Every day is race day
Together with Porsche, we launched the new Porsche Motorsport Hub: a global digital racing universe for instant fan immersion. The platform engages audiences through diverse content journeys, turning the exclusivity of motorsports into a shared cultural experience open to everyone.
Experience Porsche Motorsport from the driver’s seat.
Role
Concept development
Built the digital Hub with the same principles that define Porsche: lightweight, responsive and built for peak performance.
MVP launch
Built and launched the platform at the 24 Hours of Le Mans in under four months, powered by a MACH framework designed to perform like a Porsche.
Global content rollout
Delivered localised rollouts. While each location had country-specific content, we orchestrated the assets from a single platform, thanks to the involvement and coordination of local markets.
Iteration development
Continued iterating and implementing new content and functionalities for the Hub to elevate the experience after launch.
Integrated live race data
Displayed live race data directly from the track, making the Porsche Motorsport Hub the most objective and authoritative platform for comprehensive racing coverage and real-time analysis.
Dynamic data integration
Established dynamic data sets built around race performance and heritage, enabling each user to access a unique, personalised experience on the Hub.
Interactive elements
Unlocked the Hub’s potential with the integration of in-car components, enabling users to live the race experience in first person, on their devices.
Proof of concept for Porsche Digital
Established the Hub as a proof of concept for the evolution of the brand’s digital presence.
Result
Porsche ignited a profound transformation, with the Porsche Motorsport Hub as its engine. A project that managed to both resonate with racing enthusiasts and showcase the brand's leadership in digital innovation.
During the Le Mans 2025 launch, the Porsche Motorsport Hub saw:
645%
Increase in users YoY
72%
Engagement rate, up from 64.5% the previous year
673%
Increase in page views
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