Tomorrow, together

While isolation is prevention, now is a time of unity, connection and imagination.

Here are some of the many ways AKQA is developing initiatives and collaborating with clients to navigate the Covid-19 crisis as one team and hopefully emerge more closely connected than ever.

Blockdown hero


Learning how to combat a pandemic, one block at a time. The Blockdown Simulator Minecraft map explains the importance of social distancing during a health crisis.

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The Living Room Cup

In collaboration with AKQA, Nike has created a digital workout series offering a space to compete against pro athletes through weekly challenges. Cristiano Ronaldo set the first with an ab workout.

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Lift off with Air Max

To bring people together in the absence of events, Nike has launched a colouring book that soars to life in AR. Made in partnership with our teams in Tokyo, Shanghai, and New York.

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Work From Home FM

Promoting community and creativity during a time of social distancing, our Melbourne team has created the Work From Home radio station, WFH FM, as a way to stay connected.

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Deck of Queens

Our London studio partnered with Nike to help Hackney Laces feel connected during in lockdown. ‘Deck of Queens’, was sent to each member. The Jacks, Queens and Kings are replaced by female fans, captains and managers. The cards feature physical and wellbeing challenges.

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Criolo and Milton Nascimento

Love Exists

Brazilian buildings are being lit up with video projections, to encourage the ones in the safety of their homes to donate for the homeless.

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Air Max Cloud

Nike teamed up with our São Paulo studio to create Air Max Cloud, using augmented reality to offer exclusives in the sky. The platform encourages people to use their window as a canvas for creativity amid the pandemic chaos.


To all health professionals, thank you

Our team in São Paulo partnered with Google to celebrate the world’s healthcare professionals. The film was created from concept to licensing, editing and delivery in just five days and has had over 21 million views.

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Many friends, many stories

Casa Buonanotte

Our team in Italy worked on the launch of Casa Buonanotte, an initiative promoted by WPP to raise funds for the Italian Civil Protection. For forty nights, a well-known face from sport and entertainment will read a classic bedtime story.

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Brain Vella

Retail and Covid-19

David Roth, CEO The Store WPP EMEA and Asia recently interviewed Managing Partner, Brain Vella, on how retailers are increasing their digital footprint. They discussed how services are being extended and how workspaces are adjusting.

Nike Air Max 2090

Air Max 2090

In the context of a global quarantine, Nike needed a way to drop the new Air Max to the sneaker community at home. With direction from our Portland team, three fresh female artists created art for a new augmented reality game.

Thought leadership

Beyond the pandemic

Managing Director, Sam Sterling, writes for Forbes about life after the pandemic. Sam said: “We can take the view that things will be uncertain, or we can take steps now to build a robust business.”

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Hugo Veiga

All will be cool

Chief Creative Officer, Hugo Veiga, has released ‘Vai Ficar Fixe’, the first single from his alter ego – Gohu. MTV has named the track, “The coolest song from quarantine.” All profits will be donated to fight Covid-19.

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Thought leadership

Brand experience in a post Covid-19 world

Experience Designer, Jiapeng Song and Head of Technology, Steven Gutteridge, speak to Muse about emerging from the pandemic stronger. They Explain: “It’s the most trying of circumstances which create the most interesting outcomes.”


Yes, in this time of no

Berghs School of Communication hosted a festival with the theme, ‘how does one say yes in this time of no?’. Creative Director Anthony Lui provided insight on how our Berlin studio is assisting clients, plus advice on opportunities for graduates.

Essential Giving
Uber Eats

Essential Giving

Our team in London came up with an initiative to help South Africa’s shelters for women and children. Every Kotex or Huggies product purchased in the Uber Eats app, will be matched and donated to a shelter. 50,000 units have been donated so far.

AKQA Insight

Dreaming in a Nightmare

Jeremiah Emmanuel BEM; youth activist, entrepreneur and author, speaks about his unique journey, the valuable lessons he’s learnt along the way, and the impact that he’s seeing Covid-19 having on the youth of today.

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H&M Home

Timeless Starts Today

The team in Sweden worked with H&M Home to launch their autumn collection, showcasing new items mixed with timeless pieces. The campaign promotes DIY projects that anyone can do from home during lockdown.

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Deakin University

Deakin Open Day reimagined

Deakin University’s Open Day was reinvented by our Melbourne studio into an immersive online event. The website was rebuilt to meet the needs of a digital audience. Total site visits almost doubled last year’s campus event.

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Thought leadership

Leading through a crisis

Managing Director, Alisia Muscat, speaks to B&T about leading through a crisis. Alisia said: “We’ve empowered the team to lead the way, tell us how best we can stay connected and motivated.”

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Save, Give

Save more, share more

Our team in Paris has created a playful experience for those who have kept their current incomes during the pandemic, and are saving money as they are stuck at home. Data determines users’ savings, inviting them to donate a percentage.


Adopt a keg

To help Danish bars come back strong after the lockdown, Carlsberg is offering “adopt a keg”, which they can fill up virtually from home and exchange for beer in a real bar as soon as they’re able to open again.


IBM Think goes virtual

Due to Covid-19 restrictions, the annual IBM Think conference took place, virtually. Our San Francisco team digitally reimagined two activations, supporting AI and Data. The AI Ladder and IBM Cloud and Red Hat.

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Thought leadership

Accelerating online trends

Managing Partner Simon Jefferson, speaks to Top Interactive Agencies about his career and Covid-19. Simon said: “it has accelerating online trends we’ve seen over the past 10 years”.


Augmented horlogerie virtual launch

IWC were due to reveal the new Portugieser collection at Watches and Wonders, an event cancelled by Covid-19. Our teams in Berlin and Shanghai combined to achieve a global virtual launch, allowing exploration of the collection in augmented reality.

Thought leadership

What the West can learn from China

Managing Directors, Sam Sterling and Alisia Muscat swap stories and strategies about dealing with Covid-19. Sam Sterling said: “We chose to look to where we want to be and navigate towards that, so our decisions were made in that light.”

Lend a washed hand

Just for Funds

A central hub for people to give to their favourite spots, ‘Just for Funds’, aggregates all GoFundMe donation links in one easily accessible place.


You at your best app

To help users stay fit and well at home during the pandemic, the aio app is currently available free of charge. Our Copenhagen team created the app, and is assisting in building awareness.

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AKQA Insight

The Rules of Contagion

Dr Adam Kucharski; TED Senior Fellow and author of ‘The Rules of Contagion: Why Things Spread and Why They Stop’, explores how the principles of a virus can be applied to businesses.

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Home Run Club

Together with AKQA, Nike has launched a documentary series featuring real runners, from their homes. All content has been directed and filmed remotely using smartphones.


World Tour: Reimagined

Facing cancellation given the current conditions, Salesforce partnered with our Australian studios to convert their World Tour purely online, in just 14 days.

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Thought Leadership

Experiential beyond the pandemic

Experience Designer, Jiapeng Song, recently took part in a discussion for China Connect. The session covered what experiential marketing will look like beyond the pandemic and if the changes will be a temporary trend.


Uber Stop Moving

Our media team has assisted Uber with the delivery of content urging riders to stay home while they shift efforts to helping healthcare workers and those in need.

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NTC Live Training

In partnership with our team in Tokyo, Nike has launched NTC Live Training; an Instagram and YouTube live-streamed series featuring athletes and influencers giving tuition from home.

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Thought leadership

Working the slack

Managing Partner, Brian Vella writes about embracing the slack in the system. Brian explains: “As some projects get put on hold there is more time to explore innovation, adapt and grow.”

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Stimulus calculator

In response to the Covid-19 US stimulus bill, AARP and our Washington DC studio quickly created a calculator to help people understand what financial support they could receive.


Hyper Week

A project kickoff reimagined – originally scheduled to be an on the ground event, in less than two weeks our team in Shanghai redesigned all sessions to be accessed online.

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Campari Group

Another Round Another Rally

To support the hospitality industry, Campari Group donated $1 million to Another Round Another Rally. To announce the donation and craft a message of hope, our New York team executed a social initiative.