Tomorrow, together

While isolation is prevention, now is a time of unity, connection and imagination.

Here are some of the many ways AKQA is developing initiatives and collaborating with clients to navigate the Covid-19 crisis as one team and hopefully emerge more closely connected than ever.

Sir Elton John

The Lockdown Sessions

For the launch of The Lockdown Sessions, Sir Elton John invited every artist on the album to take part in a Zoom call, featuring the same idiosyncrasies we all experience.

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Choose Love

Love Without Borders

Amidst Covid-19, Choose Love’s in-person holiday shopping, and fundraising events were disrupted, AKQA London created a virtual solution of an enhanced e-commerce store.

Sydney Symphony Orchestra

The [uncertain] Four Seasons

In partnership with the Sydney Symphony Orchestra, scientists, and musicians, AKQA has used climate data to reinterpret Vivaldi’s The Four Seasons.

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After a year that limited opportunities, the world’s youth are craving new, unconventional inspiration. Moncler Genius is a collaboration between Moncler and designers across the world.

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Learning how to combat a pandemic, one block at a time. The Blockdown Simulator Minecraft map explains the importance of social distancing during a health crisis.

Visit Fonterra

Visit Fonterra

As the world’s largest dairy exporter, Fonterra has historically relied on face-to-face activity to drive sales. With the pandemic ceasing such visits, an alternative shop window was required.

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New-style creativity

Ajaz Ahmed speaks on new-style creativity in an ever-changing world due to the impact of Covid-19. Ajaz said, “There’s a new era of innovation, hope, progress and optimism.”

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Your stadium, at home.

Google and A.C. Milan are bringing the stadium experience to the homes of football fans, allowing them to follow the match in real-time with Google Nest technology.

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The Living Room Cup

In collaboration with AKQA, Nike has created a digital workout series offering a space to compete against pro athletes through weekly challenges. Cristiano Ronaldo set the first with an ab workout.

Time Out


To promote face-covering in the fight against Covid-19, Time Out and Grey Mexico created 100,000 free copies of Maskgazine. The special edition features a page that can be used as a face mask.

Spaces that work

Spaces that work

Universal Design Studio examines three takes on how offices could change for the better; a human-centric approach, workplaces designed as an expression of company culture and new hybrid offices.

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Elton John AIDS Foundation

Elton John’s Oscars Party

For the first time ever, the Elton John AIDS Foundation 29th annual Academy Awards Pre-Party is virtual. AKQA and Elton John have decided to make the event virtual so that people from around the world can join.

Safe Space

A safe space for the Middle East

With the rise in mental health awareness in the Middle East peaking due to Covid-19, AKQA partnered with Safe Space to provide emotional wellbeing support in the Arabic language for Google Assistant.

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Thought leadership

Data for departures

Covid-19 has accelerated the need to understand a person’s health history quickly. Executive Director of Business Development and Technology David Justus provides an inspiring case for leveraging technology to exchange personal data.

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Lift off with Air Max

To bring people together in the absence of events, Nike has launched a colouring book that soars to life in AR. Made in partnership with our teams in Tokyo, Shanghai, and New York.

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Get the vaccine

Keep the fun flowing

Grey London is encouraging pub-goers to get vaccinated via beer mats. The coasters are distributed to independent pubs that are lacking in financial support due to the pandemic and see the vaccination as the key to survival.

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Learning about Covid-19 vaccines on YouTube

AKQA’s Tokyo studio has collaborated with YouTube to create informative videos to encourage people to learn about Covid-19 vaccines on the official YouTube Japan channel. The videos feature local health authorities and popular Japanese content creators.


Pilot watch launch

AKQA Berlin and Gurgaon launched the Pilot’s watch collection online for IWC. The immersive site showcases eleven new watches through bold design. The ability to view pieces in 3D enables a remote audience to appreciate every detail.

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Rolls-Royce Motor Cars

Phantom Tempus

An immersive 360° experience built in celebration of the limited-edition car. With Covid-19 restrictions limiting dealership appointments, a digital focus offers an alternative for in-person viewings and a needed dose of escapism under lockdown.


Pfizer most effective U.S. Ad

YouGov has recognised Grey New York’s Science Will Win campaign for Pfizer as one of the most effective. People paid close attention with Pfizer’s Ad awareness increasing by 66% in 2020.

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Defy today, define tomorrow

AKQA’s São Paulo studio created a film to show that you can live all the experiences of Tomorrowland, even alone. The film also launches the #doubletheline in Brazil, a global initiative to increase diversity and inclusion in audiovisual production supported by AKQA.

Thought leadership

Automotive branding is evolving

Executive Creative Director Grey Africa Glenn Jeffrey shares his thoughts on how the world of automotive marketing is evolving as a result of the pandemic; car companies are moving more budget towards digital marketing.

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Thought leadership

Self care and self help

Covid-19 has been a catalyst to the emergence of personal diagnostics and testing market. The fundamental change has been seen among all populations, Executive Strategy Director Grey Group Health and Wellness Ankit Vahia shares his perspective.

Thought leadership

Back to school season

Ad Club Insider features GCD Grey Group Margaret Russo as she explores how marketers should plan for the unprecedented school year ahead - as a result of Covid-19, marketers will need to be thoughtful, flexible, and acutely aware of the dichotomy of daily life.

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Thought leadership

Convenience economy on the rise

Strategic Planning Director Grey Juan Manuel De Borja speaks to Campaign Asia about the economy in the Philippines. He shares insights on how brands have prospered during the pandemic by the easing of successive lockdowns.

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Thought leadership

Advertising evolving

Grey GCD Ron Lewis looks back on a year like no other. Advertising has become more empathetic, as brands realised communications could not enter audiences’ lives without acknowledging what people are going through.

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Nest Virtual Stage

To support the launch of the new Google Nest, AKQA designed a virtual music experience, multicolour smart bulbs interacted with the device, bringing the atmosphere of a live concert to the homes of two million viewers.

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Work From Home FM

Promoting community and creativity during a time of social distancing, our Melbourne team has created the Work From Home radio station, WFH FM, as a way to stay connected.

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How TikTok is changing healthcare marketing

TikTok has surged in popularity during the pandemic. Grey CCO Owen Dougherty tells the story of why P&G and Grey successfully partnered with TikTok to bring a safety message to young people.

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Reasons to ignore the status quo

A list of 21 emerging trends that have the potential to change our trajectory for 2021. Be hopeful for what comes next, from the hearts and minds of people across the AKQA family.

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The Bondfire

The Bondfire is a centrepiece for sparking conversations near or afar. Each phone becomes a 3D log, and when stacked together, creates a fire with the comforting sound of crackling flames, evoking warmth.

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Thought leadership

Creativity forecast

Chief Creative Officer Grey New York Justine Armour speaks to SHOOT about her perspective on creativity in the year to come. Justine says: “We’re heading into this year wanting to make the most of it all.”

Nike Laces

Deck of Queens

Our London studio partnered with Nike to help Hackney Laces feel connected during in lockdown. ‘Deck of Queens’, was sent to each member. The Jacks, Queens and Kings are replaced by female fans, captains and managers. The cards feature physical and wellbeing challenges.


Banking mobility with Itaú

Grey LATAM President Diego Medvedocky and Itaú Argentina Marketing Manager Carolina Belzunce discuss banking mobility on WPP TV, including the delivery system that brings pension payments directly to retirees.

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Criolo and Milton Nascimento

Love Exists

Brazilian buildings are being lit up with video projections, to encourage the ones in the safety of their homes to donate for the homeless.

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Thought leadership

Life after lockdown

Chief People Officer AKQA Amy Oliver speaks about crafting a hybrid model of remote and in-person work. Amy said: “We’re going to use video conferencing and other technologies because they will help knit us together: our people and our culture.”

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Air Max Cloud

Nike teamed up with our São Paulo studio to create Air Max Cloud, using augmented reality to offer exclusives in the sky. The platform encourages people to use their window as a canvas for creativity amid the pandemic chaos.

Thought leadership

Creativity predictions

Grey Chief Strategy Officer AMEA Måns Tesch speaks to Campaign Asia about nine themes that will shape creative output coming months. Måns said: “the pandemic made many shed old norms that didn’t make sense in the first place.”

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The Wall Street Journal

Super Bowl ads gravitate to humour

Commercials will need to be more rigorous to avoid creative fumbles, “Every marketer is being very careful right now because of all the tumultuous events around the world,” said John Patroulis, Grey’s Worldwide Chief Creative Officer.

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Thought leadership

Making your customers rock

Chief Communications Officer of Grey Group AMEA Huma Qureshi speaks to Aurora. Huma says marketers need to ramp up the customer experience as Covid-19 has accelerated the shift from physical stores to digital shopping by five years.


To all health professionals, thank you

Our team in São Paulo partnered with Google to celebrate the world’s healthcare professionals. The film was created from concept to licensing, editing and delivery in just five days and has had over 21 million views.

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Many friends, many stories

Casa Buonanotte

Our team in Italy worked on the launch of Casa Buonanotte, an initiative promoted by WPP to raise funds for the Italian Civil Protection. For forty nights, a well-known face from sport and entertainment will read a classic bedtime story.

Thought leadership

Q&A with Terence Leong

Branding in Asia caught up with Terence Leong, the newly appointed Executive Creative Director of AKQA Tokyo to discuss his new role and the future of advertising amidst Covid-19.

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Thought leadership

Retail and Covid-19

David Roth, CEO The Store WPP EMEA and Asia recently interviewed Managing Partner, Brain Vella, on how retailers are increasing their digital footprint. They discussed how services are being extended and how workspaces are adjusting.

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Air Max 2090

In the context of a global quarantine, Nike needed a way to drop the new Air Max to the sneaker community at home. With direction from our Portland team, three fresh female artists created art for a new augmented reality game.

Thought leadership

Beyond the pandemic

Managing Director, Sam Sterling, writes for Forbes about life after the pandemic. Sam said: “We can take the view that things will be uncertain, or we can take steps now to build a robust business.”

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Porto 2020

Porto Seguro is the leading destination for graduation trips in Brazil. With the pandemic, the trip was cancelled, but our São Paulo studio found a way to change this. Ruffles recreated a virtual version of the entire city of Porto Seguro inside Fortnite.

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Thought leadership

Our new digital reality

Ankit Vahia Executive Strategy Director of Pharma/Health and Wellness at Grey shares how the healthcare industry has accelerated digitisation due to Covid-19.

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Hugo Veiga

All will be cool

Chief Creative Officer Hugo Veiga, released ‘Vai Ficar Fixe’, from his alter ego – Gohu. MTV said: “The coolest song from quarantine.” All profits will be donated to fight Covid-19.

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Thought leadership

Brand experience in a post Covid-19 world

Experience Designer, Jiapeng Song and Head of Technology, Steven Gutteridge, speak to Muse about emerging from the pandemic stronger. They Explain: “It’s the most trying of circumstances which create the most interesting outcomes.”

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Covid-19 vaccine hesitancy

Global Marketer Jax Porter discusses the social impact of the Covid-19 vaccine on the Black community. Lead by Executive Vice President Yolanda Haynesworth at Grey Health & Wellness.

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Redesigning the office of tomorrow

Elle Décor Italy hosted a digital summit on the future of the workspace with Managing Director AKQA Italy Umberto Basso. Umberto said: “We just entered in a new, virtual, stone age.”


Yes, in this time of no

Berghs School of Communication hosted a festival with the theme, ‘how does one say yes in this time of no?’. Creative Director Anthony Lui provided insight on how our Berlin studio is assisting clients, plus advice on opportunities for graduates.

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Uber Eats

Essential Giving

Our team in London came up with an initiative to help South Africa’s shelters for women and children. Every Kotex or Huggies product purchased in the Uber Eats app, will be matched and donated to a shelter. 50,000 units have been donated so far.

AKQA Insight

Dreaming in a Nightmare

Jeremiah Emmanuel BEM; youth activist, entrepreneur and author, speaks about his unique journey, the valuable lessons he’s learnt along the way, and the impact that he’s seeing Covid-19 having on the youth of today.

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H&M Home

Timeless Starts Today

The team in Sweden worked with H&M Home to launch their autumn collection, showcasing new items mixed with timeless pieces. The campaign promotes DIY projects that anyone can do from home during lockdown.

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Deakin University

Deakin Open Day reimagined

Deakin University’s Open Day was reinvented by our Melbourne studio into an immersive online event. The website was rebuilt to meet the needs of a digital audience. Total site visits almost doubled last year’s campus event.

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Thought leadership

Leading through a crisis

Managing Director, Alisia Muscat, speaks to B&T about leading through a crisis. Alisia said: “We’ve empowered the team to lead the way, tell us how best we can stay connected and motivated.”

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Save, Give

Save more, share more

Our team in Paris has created a playful experience for those who have kept their current incomes during the pandemic, and are saving money as they are stuck at home. Data determines users’ savings, inviting them to donate a percentage.


Adopt a keg

To help Danish bars come back strong after the lockdown, Carlsberg is offering “adopt a keg”, which they can fill up virtually from home and exchange for beer in a real bar as soon as they’re able to open again.


IBM Think goes virtual

Due to Covid-19 restrictions, the annual IBM Think conference took place, virtually. Our San Francisco team digitally reimagined two activations, supporting AI and Data. The AI Ladder and IBM Cloud and Red Hat.

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Thought leadership

Accelerating online trends

Managing Partner Simon Jefferson, speaks to Top Interactive Agencies about his career and Covid-19. Simon said: “it has accelerating online trends we’ve seen over the past 10 years”.


Augmented horlogerie virtual launch

IWC were due to reveal the new Portugieser collection at Watches and Wonders, an event cancelled by Covid-19. Our teams in Berlin and Shanghai combined to achieve a global virtual launch, allowing exploration of the collection in augmented reality.

Thought leadership

What the West can learn from China

Managing Directors, Sam Sterling and Alisia Muscat swap stories and strategies about dealing with Covid-19. Sam Sterling said: “We chose to look to where we want to be and navigate towards that, so our decisions were made in that light.”

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Just for Funds

A central hub for people to give to their favourite spots, ‘Just for Funds’, aggregates all GoFundMe donation links in one easily accessible place.

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Campaign chemistry

President and CCO Keith Cartwright speaks to Campaign about launching a new agency during the pandemic, audacious creativity, and if the industry is delivering its DE&I promises.


You at your best app

To help users stay fit and well at home during the pandemic, the aio app is currently available free of charge. Our Copenhagen team created the app, and is assisting in building awareness.

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AKQA Insight

The Rules of Contagion

Dr Adam Kucharski; TED Senior Fellow and author of ‘The Rules of Contagion: Why Things Spread and Why They Stop’, explores how the principles of a virus can be applied to businesses.

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Home Run Club

Together with AKQA, Nike has launched a documentary series featuring real runners, from their homes. All content has been directed and filmed remotely using smartphones.


World Tour: Reimagined

Facing cancellation given the current conditions, Salesforce partnered with our Australian studios to convert their World Tour purely online, in just 14 days.

Jiapeng Song
Thought leadership

Experiential beyond the pandemic

Experience Designer, Jiapeng Song, recently took part in a discussion for China Connect. The session covered what experiential marketing will look like beyond the pandemic and if the changes will be a temporary trend.


Uber Stop Moving

Our media team has assisted Uber with the delivery of content urging riders to stay home while they shift efforts to helping healthcare workers and those in need.

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NTC Live Training

In partnership with our team in Tokyo, Nike has launched NTC Live Training; an Instagram and YouTube live-streamed series featuring athletes and influencers giving tuition from home.

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Thought leadership

Working the slack

Managing Partner, Brian Vella writes about embracing the slack in the system. Brian explains: “As some projects get put on hold there is more time to explore innovation, adapt and grow.”

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Stimulus calculator

In response to the Covid-19 US stimulus bill, AARP and our Washington DC studio quickly created a calculator to help people understand what financial support they could receive.


Hyper Week

A project kickoff reimagined – originally scheduled to be an on the ground event, in less than two weeks our team in Shanghai redesigned all sessions to be accessed online.

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Campari Group

Another Round Another Rally

To support the hospitality industry, Campari Group donated $1 million to Another Round Another Rally. To announce the donation and craft a message of hope, our New York team executed a social initiative.