The imaginative application of artificial intelligence.

Harnessing AI’s capabilities and power to create ground-breaking ideas, design remarkable services, and pioneering solutions.

Netflix

It’s What’s Inside - The Game

A large billboard on a city building shows close-up images of a cow, a sheep, and a pig, alongside a message promoting animal rights by Nonhuman Rights Project. Skyscrapers and other city buildings are visible in the background.

NotCo

Natural life expectancy

Uber

Watch it to Ride

A young man with dark hair and a beard stares intently at a laptop screen, resting his chin on his hand while wearing a blue and white striped shirt. The mood appears focused and contemplative.

CoreWeave

Unlocking AI’s full potential

A vibrant, rocky island rises from calm blue waters, lush with green trees and vegetation. Dramatic clouds fill the sky, and distant mountains loom in the background. Birds fly over the serene, sunlit landscape.

AKQA

A Journey to the Unknown

Two dynamic, distorted images of Serena Williams playing tennis facing each other, with the words “GAME SET SERENA” in white text on a black background between them.

Nike 50th Anniversary

Never Done Evolving

A digital abstract interface with circular dials, sliders, and blue and purple geometric shapes arranged on a white background, evoking a futuristic control panel design.

IBM Hybrid Cloud

The future, fully optimised

ai.io

Talent, meet opportunity

mParticle

The joy of being known

Coca-Cola

Coke SoundZ

A glowing blue wave with scattered blue particles appears on a black background, forming a symmetrical, abstract digital pattern with curving lines and dots.

General Motors

Hello Billy

Text in dark green says “Hey, I’m Pi” centered on a light background with green rays radiating from the corners.

Inflection AI

Hey Pi

IBM

Breaking open the black box

AKQA

Fixmas

Coke Zero

Sans Sugar

A blue, wireframe digital illustration of a human brain is shown floating above a blurred shadow on a dark blue gradient background.

Lundbeck

MindArt

Infosys

Champions Evolve

A vibrant mural depicts scenes of community life, including a hospital room, classroom, busy street, people gardening, and a food truck. Several people walk by on the sidewalk in front of the mural and garden beds.

GoFundMe

Help Changes Everything

A minimalist illustration of a blue tennis court with white lines and a yellow-green tennis ball near the baseline, casting a small shadow.

Tennis Australia

Action Audio

Two people sit on a bench in a dimly lit exhibition space, watching a large screen displaying a close-up of a spinning metallic object, with a spacecraft model visible in the background.

Science Gallery Melbourne

FIELDS

A woman with smooth skin and glossy pink lips looks at the camera against a pink background; the image is split down the center, showing different makeup looks on each half of her face.

L’Oréal Paris

The perfect match

A landscape blanketed in dense orange smoke from a wildfire, with trees, fields, and power lines barely visible through the haze.

Vivaldi

The [uncertain] Four Seasons

A person stands on dry ground pulling on a rope attached to a large, colorful hot air balloon lying deflated on the ground, with stripes in orange, yellow, red, blue, and white. The scene is set outdoors in daylight.

Paul Smith

Business growth modeling

A person in a striped shirt faces an arcade machine, holding their hands above colorful buttons with wires attached to them, as if interacting with the game in an unusual way.

Neuromuscle

Human and Machine

A group of twenty people pose together indoors in front of a brown curtain, dressed in various shades of brown and beige clothing, creating a cohesive and stylish look.

AKQA

Reframing the Greatness of Black

AKQA

Speedgate

Coca-Cola x Rosalía

Taste the Transformation

Three smartphone screens display a medical questionnaire app with minimalist blue, white, and black backgrounds, asking users about their primary concern and if they are the patient, and thanking them for completing information.

Mayo Clinic

The future of medicine

A tall, modern, rectangular server or electronic device stands on a glowing floor with purple and blue lights, in front of large windows with horizontal blinds in a sleek, futuristic room.

IBM

Museum of the Unseen

A person inserts a small device labeled Jacquard into the cuff of a blue denim jacket.

Levi’s x Jacquard by Google

Hall of Distractions

Two glowing dots move along intersecting blue and purple gradient circular paths on a black background, creating a minimalistic, abstract design resembling an eye or orbital motion.

IBM Watson

Brand identity evolution

Two red and white Coastguard boats with crew in life jackets speed across choppy water, creating waves, with green hills and a cloudy sky in the background.

Coastguard New Zealand

Search & Rescue Forecast

A digital illustration features translucent squares and circles with icons like a pie chart, lines of text, and a branching diagram, connected by glowing lines on a light grid background.

IBM

Watson Health Payer

Climate Council

Chatbot

Set on a black background a graphic of a green sphere made out of pixels sits centre.

Planetary Guardians

Living visual identity

A woman with long dark hair looks up thoughtfully at night, illuminated by soft city lights and bokeh effects in the blurred background.

IBM Cloud

Endless transformation

SentinelOne

Evolving cybersecurity

A circular data visualization with radiating colored lines and bars in blue and purple on a black background, forming concentric rings and segments around a central hub.

IBM Research

Project Photoresist

People sit and stand in a large, dark room with curved walls covered in vivid, abstract orange, red, and white digital projections, creating an immersive art experience. The floor is softly lit, evoking the look of sand.

MCEC

Home of the unconventional

Eco Outdoor

Crafted with wonder

Read

A person wearing glasses walks in a city street, interacting with floating augmented reality icons showing directions, reminders, and events. Colorful buildings and digital notifications surround them in a futuristic urban setting.

Paul Ostryzniuk

The Great Overlap

The metaverse provides a new landscape of undiscovered rewards and risks. By recognising and anticipating shifts in behaviours, the more open-minded will likely find greater success than those who remain steadfast to old wisdom in a new world.

The Great Overlap

People walk along a rain-soaked, damaged road with a large section washed away by flooding; some carry belongings, and the sky is overcast, with more people in the distance.

Financial Times

AI and big data streamline the art of charitable giving

Donors’ funds can be used more efficiently and their impact measured when philanthropic bodies adopt new technology.

AI and big data streamline the art of charitable giving

Two robotic hands delicately hold a pink origami crane between their fingers, set against a pale pink background.

Campaign

An automation-first mindset

CEO and Founder AKQA Ajaz Ahmed said: “Augmentation has emerged as an exciting new terrain. By working alongside creators as a co-pilot or a digital companion, new AI tools and platforms are powering impressive productivity and taking work to the next level.”

An automation-first mindset

Text graphic with two sections. Top section reads Artificial Intelligence. Authentic Character. Bottom section reads From Siri to C-3PO, I, Robot and You. Background is split purple and blue.

Ajaz Ahmed

Has AI lost the plot?

When it comes to the interplay between personality and AI, we are dealing with a creature, not a bug. Or, as poet Samuel Taylor Coleridge observed two centuries ago, fables demand a “human interest” that lets us willingly suspend disbelief and immerse ourselves in the tale.

Has AI lost the plot?

A collage of close-up portraits shows the faces of diverse women of different ages, skin tones, and facial features, each photographed from just off-center, highlighting individuality and diversity.

The Drum

The race to launch AI creative services

In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer and how to build it. AKQA is initially focusing on marrying its customer experience applications with data and modelling users, in line with broader trends in marketing investment.

The race to launch AI creative services