Brand Design and Identity

Distinctive, authoritative and meaningful ideas that energise the organisation.

An illustrated letter M features a person in yellow futuristic clothing flying with a jetpack above a cityscape, with chat bubbles reading Mighty Max and Empowered Elio beside them.
Miro

The future begins in Miro

The future begins in Miro
The Queen’s Platinum Jubilee emblem - a continuous platinum line reveals a stylised St Edward’s Crown, incorporating the number 70 in an elegant Perpetua font on a round purple background signifying a royal seal.
Buckingham Palace

Forever

Forever
A sleek, metallic V-shaped logo on a black background, with sharp, angular lines and a reflective surface, creating a modern and futuristic appearance.
Velocity Black

Luxury without limits

Luxury without limits
A person in a futuristic spacesuit stands in front of a starry background with a rocket launching behind them, leaving streaks of light and glowing energy.
Starfield

Designed for exploration

Designed for exploration
Set on a lime green background a graphic of a sphere made of leaves sits centre. The sphere has a tick on the front and a snake sitting on the top. The text, nature, now officially an artist wraps around the sphere twice.
Museum for the United Nations - UN Live

Sounds Right

Sounds Right
A 3D abstract logo resembling a twisted ribbon in shades of blue and green, forming a wave or W shape, set against a solid black background.
Webex

The look of collaboration

The look of collaboration
A smiling baby in a yellow shirt is held up in the air by an adult, both enjoying a playful moment. The letters R, T, and L are displayed in colored boxes over the center of the image.
Radio Television Luxembourg

United

United
Two white dice display black dots arranged to form the word MAP on a dark brown surface.
MARV

Visual Identity

Visual Identity
A digital tablet displaying a home screen with document thumbnails, including notes, a daily planner, and sketches. A stylus is attached to the side of the device. The battery and Wi-Fi icons are visible at the top left.
Montblanc

Digital Paper

Digital Paper
A close-up of a racing helmet with a purple and yellow design, the number 44, and the text MISSION 44 prominently displayed on top, along with logos for Solera and CrowdStrike.
Mission 44

Igniting change

Igniting change
White script logo spelling Culligan on a solid blue background.
Culligan

Reinventing a legacy

Reinventing a legacy
A sphere made up of countless small blue dots is centered on a black background, creating a glowing, particle-like effect.
Planetary Guardians

Living visual identity

Living visual identity
Two people stand together dressed in brown Louis Vuitton suits, one wears a flat cap hat the other wears sunglasses and a gold headpiece. A bridge, river and buildings sit in the background.
Louis Vuitton

The LV App

The LV App
Abstract image of dark, curved shapes surrounded by wisps of blue and white smoke, floating against a smooth gradient blue background with a soft spotlight effect.
Atelier Cologne

Art from nature

Art from nature
A person holds a card with a QR code over a cream-colored coat. The coats label and a tag with a gold seal are visible, and the card instructs to scan the code for more product details.
Loro Piana

Certified Excellence

Certified Excellence
A close-up of the back of a persons neck shows a barcode ticket with the date 28 SEPT 2021 and MXP printed on it, resembling an airline boarding pass. The scene is lit with a dramatic, colorful glow.
Moncler

Mondogenius

Mondogenius
A person wearing blue denim jeans with one hand resting on the back pocket, showing a brown label and a small red tag on the pocket. The background features a red wall.
Levi’s

A timeless contribution to sustainability

A timeless contribution to sustainability
Two smartphones float against a colorful, blurred background. Their screens display a charity website with texts Gifts with Heart and Love Without Borders, and images of an envelope and a person with children.
Choose Love

Love Without Borders

Love Without Borders
A rose gold ring with three diamonds is floating above calm, rippling water, creating a serene and elegant atmosphere.
De Beers Forevermark

The First Ripple

The First Ripple
A transparent crash test dummy holding an infant car seat with a baby doll inside, both suspended in mid-air against a black background.
CYBEX

A new way forward

A new way forward
A close-up side profile of a man with short brown hair and a trimmed beard, wearing a gray shirt with a hint of red. He is looking thoughtfully into the distance, with a blurred brown background.
Jordan

Homecoming

Homecoming
Two pairs of wireless earbuds with matching charging cases—one set white, the other black—are displayed on intersecting blue platforms against a black background.
Sennheiser

Sound Expressed in Full

Sound Expressed in Full
A person stands calmly in the center of a vast, still body of water, surrounded by a clear blue sky and soft clouds reflected on the waters surface, creating a serene and tranquil scene.
Biotherm

Blue Retinol

Blue Retinol
Three men wearing matching hats and sweatshirts with a logo stand outdoors. The man in the center faces the camera, while the other two look down. The scene appears to be on a golf course or open field.
Cleeks Golf Club

Tradition Refreshed

Tradition Refreshed
A man in a yellow shirt stands in an elevator holding a bottle of orange Fanta in one hand and a potato chip in the other, looking confident under bright overhead lighting.
Fanta

Snack in the Name of Play

Snack in the Name of Play
The word LOEWE on a light blue background, with the letter O replaced by a black oval featuring an illustration of Totoro, a gray and white animated character with pointy ears and a leaf on its head.
Loewe

Madly in Loewe with Ghibli

Madly in Loewe with Ghibli
Two people lie on grass, heads close together. One holds a mirror over their face, reflecting the other’s face. The image features contrasting skin tones and soft natural light, creating a dreamy, artistic effect.
Alibaba

Miravia

Miravia
A person wearing a rain jacket and backpack stands in falling rain, illuminated against a blue-green background with blurred plant leaves in the foreground.
The GORE-TEX brand

Going Further, Together

Going Further, Together
A woman with straight red hair and bangs looks up; a much smaller woman in a polka-dot outfit stands on top of her head against a plain white background.
Louis Vuitton

Kusamifying the world

Kusamifying the world
Two people sit at a radio station desk with microphones and audio equipment, smiling and talking. The background features a banner reading ON AIR: MAX, shelves with sneakers, and retro decor.
Nike

On Air.MAX

On Air.MAX
A front-facing black Volvo car is shown against a soft gradient sky at sunset, with the text Hej there ;) displayed above in white font.
Volvo Cars

Hej there

Hej there
A digital abstract interface with circular dials, sliders, and blue and purple geometric shapes arranged on a white background, evoking a futuristic control panel design.
IBM Hybrid Cloud

The future, fully optimised

The future, fully optimised
A cross-section of two elegant, Parisian-style townhouses connected by a bright entryway; inside are tables, books, a chandelier, vintage bicycles, and benches, all set on a wooden floor against a black background.
L’Oréal Paris

House of Worth

House of Worth
Four people, three women and one man, are jogging together on a city street in athletic wear. The sun is shining, and they appear focused and energetic. A graphic on the bottom left reads Ratchadumneon.
Nike

Run Your Run

Run Your Run
Levi's Sustainability Hero Image
Levi’s

Buy Better. Wear Longer.

Buy Better. Wear Longer.
Three glass jars with colored lids (blue, pink, green) containing a dark liquid are shown. The labels read FOLLOW THE FLOWERS and display detailed product information on one jar. The background is light.
Follow the Flowers

This Honey Heals Country

This Honey Heals Country
A black and white collage of close-up portraits and facial features of diverse women, each with unique expressions, displayed in a grid pattern.
Sephora

Express All of You

Express All of You
Two hands clink Aperol Spritz glasses garnished with orange slices, with a canal, gondola, and old buildings in the background, suggesting a lively, sunny scene in Venice.
Aperol

Terrazza Aperol

Terrazza Aperol
A close-up of a person’s hand pointing at the tweeter of a speaker, which is being tested or measured with a thin metal device. Another speaker driver is visible nearby.
Sonus faber

A symphony of innovation

A symphony of innovation
A digital display shows multiple bracelet designs with a clasp motif, featuring various metals, gemstones, and cords. Each bracelet is highlighted on a cream background with product information beneath.
FRED

Force 10

Force 10
A tablet displaying a colorful illustrated e-book and a smartphone showing a food recipe app rest on a teal surface with leafy shadows.
Paneangeli

Fold in magic

Fold in magic
A modern, glass skyscraper with cantilevered sections and lush green trees and bushes integrated into various terraces, set against a clear blue sky.
P&G Beauty

Beautysphere

Beautysphere
A person in winter clothing uses a flamethrower to clear snow from a path outside a house, with a large flame visible in the foreground. Snow covers the ground and rooftops.
Cutwater

Here’s to the lazy ones

Here’s to the lazy ones
Two people stand back-to-back on a rocky, alien landscape under a dramatic sky with glowing light beams and distant mountains, creating a surreal, otherworldly atmosphere.
Sony

INZONE

INZONE
A drone carries a Nike shoebox in a red net against a blue sky. An AirDrop notification showing a Nike sneaker and an Accept button appears in the background.
Nike and JD Sports

Air to the Max

Air to the Max
A child in a wizard costume and a dog with a matching cape stand in a living room, gazing at a colorful, magical display swirling out of the TV, filling the room with vibrant, nebula-like lights.
Sky Glass

Made of Magic

Made of Magic
Three Veuve Clicquot champagne bottles and a box are displayed on pink podiums, with a yellow New York arrow sign, against a vibrant yellow and pink gradient background with a large orange circle.
Veuve Clicquot

250 years of Solaire Culture

250 years of Solaire Culture
A person with red hair wearing black sunglasses and a colorful, sequined face mask that spells Elton in bold letters, standing against a blue and purple gradient background.
Sir Elton John

The Lockdown Sessions

The Lockdown Sessions
A cozy, minimalist bedroom with light wood walls and ceiling, a large triangular window with a view of trees, a bed with white linens, a chair, a plant, and folded towels on the floor. Natural light fills the space.
Next Step Group

Wendelstrand

Wendelstrand
A laptop displaying futuristic data dashboards overlays the profile of a persons face on the screen, all set against a dark, minimalist background.
mParticle

The joy of being known

The joy of being known
A modern black baby stroller with a sleek design is positioned on a smooth, sloped surface near a contemporary building with glass railings and a pool in the background.
CYBEX

A design icon on wheels

A design icon on wheels
A sleek, modern electric bike with a smartphone mounted on the handlebars and a rear light glowing red, set against a gradient background of warm pastel colors.
Cowboy

Earth is flat

Earth is flat
A pair of black-framed eyeglasses lies on a light beige surface, with two soft shadows crossing diagonally across the background.
DbyD

We Do More With Less

We Do More With Less
A young woman sits on an airplane reading a magazine titled Tokyo Kawaii while another passenger beside her is asleep. The woman looks focused on the magazine, and the cabin is dimly lit.
AMOSTYLE by Triumph

Live out your own Kawaii

Live out your own Kawaii
Abstract image of dark, curved shapes surrounded by wisps of blue and white smoke, floating against a smooth gradient blue background with a soft spotlight effect.
Atelier Cologne

Art from nature

Art from nature
A drone flies over a forest carrying a yellow bag labeled “snacks world” suspended by blue straps. The sky is clear and the trees below are lush and green.
Louis Vuitton

LV The Book

LV The Book
A hand holding a smartphone shows the Free Fire game on the screen, while in the background, a plane flies in the blue sky; the words FREE FIRE are displayed prominently in the center.
Garena

The Real Airdrop

The Real Airdrop
A woman with dark hair in a bun is shown in silhouette, standing in front of a painting of a Venetian canal scene with gondolas, buildings, and a tall bell tower under a cloudy sky.
Molteni & C | Dada

White Noise

White Noise
Two young women sit inside a car at night, illuminated by purple and yellow lights. One drinks from a cup with a straw, while the other eats popcorn, both appearing relaxed and engaged in conversation.
Al-Futtaim Toyota UAE

The Station Cafeteria

The Station Cafeteria
A modern retail store with a digital display showing headphones, a small pickup counter, high tables with chairs, and product displays built into the walls under pendant lights.
Verizon

Verizon Express

Verizon Express
Two people in athletic wear talk and laugh; one sits beside a treadmill while the other runs on it, both in a gym or office filled with papers and photos. Large yellow text reads “RUNNERS HELPING RUNNERS.”.
Nike

Runners Helping Runners

Runners Helping Runners
A glass-walled lab showcases people in white coats working with advanced machinery, possibly for textile or fabric production. Red threads are strung across the ceiling, and mannequins stand near the wall outside the lab.
H&M

Let’s Remake

Let’s Remake
A digital display of six chocolate-themed website design mockups, featuring product packaging, cocoa beans, a portrait, and elegant layouts on brown, cream, and navy backgrounds.
Whittaker’s

A website you can taste

A website you can taste
Two men in athletic wear sit on a bench outside with laptops, surrounded by people exercising, including a man in a wheelchair, weightlifters, and others stretching or working out. The scene is set near a concrete structure.
HP

The world is your new office

The world is your new office
Two smartphones displaying vibrant app screens; one reads Celebrate Creativity with a joyful person, the other Share Your Experiences with hands in a heart shape, on a purple background with large text CREATE behind them.
L’Oréal

ContentPro

ContentPro
A smartwatch displays the word Hello on its screen, surrounded by colorful graphics, icons, and health-tracking interface elements on a black background.
Samsung

Galaxy Watch 4

Galaxy Watch 4
Nike Graffiti Stores
Nike

Air Max Graffiti Stores

Air Max Graffiti Stores
A bouquet of pink and white flowers arranged in a brown BLACKMORES bottle sits on a pink surface with a pale pink background. On-screen interface options and tags overlay the image.
Blackmores

Hub of Wellness

Hub of Wellness
A smartphone screen displays an illustration of a smiling person waving, with text reading Welcome to Be U! Malaysias first digital bank. A prominent pink Register Now button appears at the bottom.
Bank Islam

Be U

Be U
Coke Zero-CCZS Cover
Coke Zero Sugar

Take A Taste

Take A Taste
A man in sunglasses and a white shirt holds a box labeled Parla Con Milan outside a large stadium under a partly cloudy sky.
Google

Your stadium, at home.

Your stadium, at home.
A split image shows a lacrosse player in an Iroquois Nationals jersey and helmet on the left, and a purple and brown Nike sneaker on the right, both set against a collage of abstract patterns and shells.
Nike

Crafted by culture

Crafted by culture
Colorful 3D illustration of a smartphone app interface with screens showing payments, product listings, and notifications, set against a vibrant purple background with floating geometric shapes.
Spark

Connecting New Zealand

Connecting New Zealand
Five vertical pastel-colored panels labeled A, B, C, D, and E from left to right, each with a circle featuring a globe icon and the corresponding letter in bold black font.
Oxford University

Environmental Impact Labelling

Environmental Impact Labelling
A white silhouette of a soda bottle on a red background with white bubbles rising from the bottles opening, forming a spray above it.
Coca-Cola

Refresh the feeling

Refresh the feeling
A man in a black suit walks through a corridor with red curtains and a black-and-white zigzag patterned floor. The atmosphere is surreal and dramatic.
mk2

Making cinema matter

Making cinema matter
Three people wearing colorful clothing are captured mid-air while performing acrobatic flips above a white wall, with a clear sky and the tops of domed structures visible in the background.
LOEWE

Casa LOEWE

Casa LOEWE
Five stylishly dressed people pose on a stone terrace in front of a Gothic cathedral; three women in elegant dresses and two men in tuxedos, one holding an umbrella over the group.
Rinascente

Digital Renaissance

Digital Renaissance
A woman with curly hair wearing an orange shirt enjoys eating from a green bowl with a spoon while sitting outdoors among various potted plants and yellow flowers.
Activia

Where It All Begins

Where It All Begins
A photo editing app interface shows a man doing a trick on a BMX bike. The app screen is superimposed above a city skyline with a pink and blue gradient sky in the background.
Adobe

Turn vision into video

Turn vision into video
Five smartphones display different colorful screens of a music app, showcasing guitars, music picks, color themes, and playful graphics on a white background. The phones are arranged diagonally.
Fender Guitars

Find Your Fender

Find Your Fender
A poster leaning against a white wall with the text Crafted With Wonder. The poster shows green plants and a walkway, and soft shadows fall across the scene.
Eco Outdoor

Crafted with wonder

Crafted with wonder
A light blue sneaker hovers above a digital tablet displaying a line drawing of the shoe, with playful cloud illustrations in the background. The sneaker features a blue patterned Nike swoosh and stylized design details.
Nike

Lift Off With Air Max

Lift Off With Air Max
SentinelOne logo with purple geometric design elements on a light purple background. The logo features a hexagonal icon and the name SentinelOne in bold black text.
SentinelOne

Evolving cybersecurity

Evolving cybersecurity
Gj Key Visual
Georg Jensen

When She Moves, The World Moves

When She Moves, The World Moves
An older man with a white beard and suit sits at a desk with a brass microscope, scientific glassware, and equipment, against a green wall and window lighting the scene.
Carlsberg

In Pursuit of Better

In Pursuit of Better
A person with slicked-back hair and a metallic necklace is partially submerged in water, looking to the side as warm, golden light reflects off the rippling surface.
Georg Jensen

Scandinavian luxury, reconceived

Scandinavian luxury, reconceived
A triptych image of a wine bottle: left shows a close-up of a textured label with wine spilled on it; center displays the full bottle; right depicts a hand drawing a face on the label with a pen.
Jako Vino

Stina

Stina
A modern glass-fronted Verizon store on a city street, with a large red sign featuring the Verizon checkmark logo above the entrance. The store interior is brightly lit and visible through the windows.
Verizon

Destination Store

Destination Store
A variety of tablets and smartphones display different sections of a modern beauty and skincare website, featuring product images, promotional banners, and models on clean, minimalistic layouts.
Alfaparf Group

The Home of Hair

The Home of Hair
Three young people showcase unique streetwear and Nike Air Max sneakers, each highlighted with their name and city: Dallis (left), Maremoto from Mexico City (center), and Christina Poyiatzis from Los Angeles (right).
Nike

Air Max Accelerator

Air Max Accelerator
Several smartphones display colorful financial and investment app interfaces, featuring charts, values, headlines, and a playful central screen showing a child riding a unicorn statue. The devices are arranged on a white surface.
STOKR

Investing in the Brightest Ideas

Investing in the Brightest Ideas
Two children and an adult sit closely together in the dark, faces illuminated by the light from a screen, watching intently and smiling.
Enphase Energy

Harnessing the sun

Harnessing the sun
White script logo spelling Culligan on a solid blue background.
Culligan

Reinventing a legacy

Reinventing a legacy
A woman in a long, dark green dress sits cross-legged on a mossy bridge in a lush forest, with her hands clasped under her chin and eyes closed, surrounded by dense green foliage.
Rituals

Slow Down

Slow Down
A whimsical, animated scene with a laptop displaying La Maison des Carrés, surrounded by playful characters, colorful scarves, trees, and a detailed building made of shelves showcasing various artistic scarf designs.
Hermès

La Maison des Carrés

La Maison des Carrés
A young man wearing a beanie, sunglasses, and headphones around his neck stands outdoors, looking at his smartphone. Sunlight creates a soft, warm glow in the background.
Verizon

My Verizon

My Verizon
Volvo Configurator Hero Image
Volvo

Car Configurator

Car Configurator
Two men play basketball indoors; one jumps to shoot while the other raises a hand to defend. Large windows and a digital screen are in the background, along with basketballs and orange cones on the court.
Nike+

Trial Zone

Trial Zone
A smartphone on a city map displays a 3D golden cityscape emerging from its screen. White sneakers with gold details and a shoebox are nearby on a marble surface.
Nike

Unpack Your City

Unpack Your City
A woman in athletic wear balances on a ledge outdoors, leaning back on her arms with her legs extended upward, against a backdrop of blue sky and ocean.
Change Lingerie

A seamless symphony of commerce

A seamless symphony of commerce
A person wearing round glasses shines a desk lamp on a small car, examining it closely; the scene is illustrated in black and white with an orange background.
Cambiomarcia

Autostimo

Autostimo
A person with curly hair and bare back sits sideways on the sand, wearing dark pants. A sheer, flowing fabric billows behind them. The photo is in black and white, creating a dramatic, artistic mood.
Douglas

Beauty Booking

Beauty Booking
Two large, softly glowing spheres overlap on a dark background; one sphere is cyan with a gentle gradient, and the other is purple, creating a modern, abstract, and futuristic visual effect.
Shypple

Together we trade

Together we trade
A person in a yellow hat and sweater stands beside a white Mini Cooper with yellow accents, while another person in blue and tan clothing walks nearby. An apartment building and trees are in the background.
MINI

MINI Subscribe

MINI Subscribe
A wristwatch with a black face, two brown leather straps, a metal clasp, and a smartphone displaying the watch are arranged on a black surface.
TAG Heuer

Connected Modular 45

Connected Modular 45
Large digital billboards on a city building display a Levi’s advertisement featuring a woman with tattoos leaning her head to one side. Neon lights and store signs, including T-Mobile, are visible below in the busy city scene.
Levi’s

Times Square

Times Square
Visit Fonterra
Fonterra

Visit Fonterra

Visit Fonterra
A modern gallery with white walls displaying fans on the left and colorful floral artwork on the right, leading to a white counter and stools under a ceiling with spotlights.
LION

Sense Your Aroma

Sense Your Aroma
Two smartphones display a website in Italian with the text Una casa senza limiti alongside an image of a smiling man and home-related content, all on a plain light gray background.
Vodafone

A happy digital home

A happy digital home